James Frayne: Less affluent, small-c conservatives in Labour-held seats are the key targets for Tory campaigning

By contrast, the potential audience for a reboot of Cameronism is small and far harder to reach.

James Frayne: The new polling which suggests that NHS spending is not enough

Over the last couple of years in groups I’ve run, people have become simultaneously more obsessed about the service and more concerned about waste.

James Frayne: The route to a Conservative election victory lies through Middlesbrough, not Canterbury

That doesn’t mean the Party needs to move right; on the contrary, it means accommodating on issues such as the NHS.

James Frayne: Is a Nappy Tax coming soon? How Hammond may raise more revenue when his Budget comes.

Public health and environmental health look the likeliest sources. Shifting everyone to the equivalent of PAYE and taxing the biggest businesses must also be targets.

James Frayne: The voters most enthusiastic about state action on childhood obesity are…Conservative ones

So new research suggests. Private businesses must take at least as much responsibility for this state of affairs as Tory politicians.

James Frayne: As the Guardian pushes for the Left, will the Mail do the same for the Right?

The former’s readership has risen. The latter’s leadership is changing. What will this and other changes mean for our political culture?

James Frayne: Those pressing for a second referendum have no idea of the damage it would do

Disillusionment, anger, reduced turnout, a body blow to future social reform, and a possible boost to extremists are all potential consequences.

James Frayne: The Conservative mayoral candidate must own the issue of cutting crime

He or she should particularly highlight the fact that Labour’s traditional voters are being hurt most by high crime levels.

James Frayne: The Special Relationship is real – new polling proves it

The idea is often derided as a myth, meaningless beyond the minds of a few Conservatives – but we now know it is rooted in widespread popular feeling.

James Frayne: A second referendum? The poll data suggests Greening’s idea would be a total disaster for the Conservatives

The British left are somewhat more open to the idea, but the Conservative Party’s members and voters would not wear the proposal

James Frayne: No, there won’t be any political bounce from English success at the World Cup

The tendency of people in politics to think of everything through a political prism is mistaken. The star dust of sporting triumph does not rub off on politicians.

James Frayne: Relations between businesses and politicians are made worse by the fact each misunderstand the other

It’s not just about Brexit – it’s deeper and longer-standing than that. Ironically, relations would improve if they each a bit more combative.

James Frayne: The best case for defence spending is the one least made

It is rare to hear the defence establishment talking plainly about the need to protect Britain against external threats.

James Frayne: The NHS spending announcement should be a medium-term winner for the Conservatives

There is zero chance that the public are going to back any meaningful reform of the service any time soon.

James Frayne: Campaigns. Out-spending the opposition only works when the fundamentals are in place

I’d relax the limits significantly if not totally, but insist on near real-time transparency from campaigns over their permitted donors.