Someone has to take control of the Government grid and plot a series of activities designed to reinforce each other and to build a positive narrative.
Far from Notting Hill
Gone is the Conservative certainty of reducing taxes to promote businesses’ own investment and growth.
James Frayne: Healthcare, crime and justice, quality retirement and the provinces. Four priorities for the Centre-Right
It ought to be focused on those areas that the public really care about and where it can meaningfully offer useful policy ideas.
James Frayne: Westminster’s reputation is already so poor that the harassment scandal won’t change voters’ opinions
The allegations are dreadful, and must be dealt with, but the grim truth is that few people will be surprised by them.
The Conservatives’ best chance of a majority is by winning over working class voters – who overwhelmingly and strongly oppose this daft policy.
It’s a mistake to shun the issue either because of Labour’s historic advantage or the controversy around Vote Leave’s spending message.
James Frayne: To win over young voters, don’t make the mistake of assuming they’re all wealthy graduates
Targeting stamp duty and tuition fees could be less effective than technical education and the right industrial policy.
The Foreign Secretary has lots going for him, but he might find it very hard indeed to win the prize that he covets.
Raab, Badenoch, Sunak, O’Brien, Eustice, Frazer and Tugendhat should all be more senior and more visible.
With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.
Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?
“We’re badly trailing in the polls. Corbyn’s up and you’re down. You hired me to get things done and tell you how I see it. Here goes.”
There are many seats in London that are also C1/C2 heavy: it is just that they are outer London seats.
James Frayne: Ten key points about the lower middle class, provincial, home-owning voters who decide elections
C1/C2 voters are hugely important in raw numerical terms. They make up 52 per cent of the electorate in England.
James Frayne: No, lifting the pay cap isn’t a priority for voters. Ministers should follow the evidence.
Indicating higher taxes, pledging potentially massive costs on retired people and raiding middle class welfare all played in the election result.