There is a concerted effort this morning to suggest that it is business as usual. This isn’t good enough. Voters deserve a sober examination of the choices.
Only eleven per cent put it in the top three categories for effectiveness. By contrast, 32 per cent placed it in the bottom three.
The moral of the finding is that, regardless of the size of any majority, the Prime Minister must handle the economic liberals and free marketeers very carefully indeed.
What will count most on election day is not so much how many votes are cast for each party, but how those votes are distributed across all constituencies.
Should Conservatives embrace “the good that government can do”? And: what do you think is the most likely outcome of the general election?
May has a campaign for the country. She must complement it, as best she can, with one for you and your family.
The combination of a terror atrocity, mass deployment of troops, an election campaign and no legislature takes us into unchartered waters.
This highest of five threat levels means that “an attack is expected imminently”. They are set not by the Prime Minister, but by the Joint Terrorism Analysis Centre.
The absence of tariffs comes last, not first. They are the end-point of a successful negotiation, not its starting-point. They are the icing on the cake.
The department may not be the force that it was, but protecting its interests is still a powerful imperative within government.
None the less, a fall in the Conservative poll lead is not unhelpful to Downing Street and CCHQ at this stage of the campaign.
May’s manifesto is real politics – that’s to say, a serious attempt to prepare Britain for the post-Brexit challenges of the future.
The Prime Minister’s manifesto will have its flaws, but she has grasped the implications of Brexit more surely than any other senior politician.