Social media is under scrutiny as never before, but there are still simple techniques you can use to connect with crucial voters.
Posts by Line Kristensen
Line Kristensen is a former Head of Strategic Campaign Planning for the Conservative Party. She was closely involved in Eric Pickles’ 2017 General Election Review, has worked on numerous campaigns around the world, and currently works for NationBuilder.Follow @
You meet people where they are at – and the goal of each step is to get your supporters to do more or something more difficult than at the previous step.
Line Kristensen: To win next time, the Conservative Party must make recruiting and training activists its priority
A focused and accountable drive to build the grassroots is required. It can be done, but it requires difficult questions and honest answers.