
Leon Emirali: Forget social media. Focus on the next frontier of digital campaigning.
The Conservatives need a strategy to dominate VR, a presence in voice-controlled tech and – yes – a ‘Maybot’ chatbot.
Leon Emirali is a media entrepreneur and co-founder of Crest, a digital PR agency. He is a Conservative candidate at next year’s elections in London.
Follow @The Conservatives need a strategy to dominate VR, a presence in voice-controlled tech and – yes – a ‘Maybot’ chatbot.
Simply ‘being on social media’ is not enough. It is the quality of content that is the overwhelming variable that determines success.