Leon Emirali: A wider lesson from last week’s Tory digital disaster. The Party must adapt – or die.
It’s vital that the rank and file steps outside its comfort zone to safeguard the future of our economy and society.
Leon Emirali: Forget social media. Focus on the next frontier of digital campaigning.
The Conservatives need a strategy to dominate VR, a presence in voice-controlled tech and – yes – a ‘Maybot’ chatbot.
Leon Emirali: The Tories have a lot to learn from Kim Kardashian
Simply ‘being on social media’ is not enough. It is the quality of content that is the overwhelming variable that determines success.