John Moss: Why the Marked Register really matters in election campaigns

The “knock on every door” approach is flawed. Given scarce resources, it is more effective to target those where there is a reasonable chance they will vote.

John Moss: Why Facebook advertising should be part of your local campaigning

It allows you to target by demographic as well as geography. Also to gather email addresses and phone numbers in a fully GDPR compliant way.

John Moss: How and why you should consider incorporating QR codes into campaign literature

Our volunteers’ time is precious. So is that of the electorate. We need to make it quick and easy to respond to surveys.

John Moss: Digital campaigning must be constant. Not just for a few weeks before an election.

I recently ran an online petition about an unpopular housing development, securing over 600 responses and gathering more than 400 voting intentions.

John Moss: Khan has failed to deliver on housing. The Government should switch to funding the London boroughs instead.

Cut out the middleman. Go straight to the people who want to build – and help people who want to buy their home.

John Moss: More working from home means we will need larger homes

We could see a revitalisation of smaller towns as people spend more of their time – and more of their money there.

John Moss: In Waltham Forest, party divisions are forgotten as councillors are pulling together to help our residents

I have been seeking support for businesses which moved into new premises and are not on the Rating List – so are not eligible for support.

John Moss: The next Mayor of London needs to back redevelopment of council estates, to get the new homes we need

Bold plans could see 100,000 extra properties. It would also mean an improved quality of housing for existing tenants.

John Moss: Why I think we will win seats from Labour in Waltham Forest

The Council is unpopular for approving tower blocks with no affordable homes and also for punishing motorists in a way that has cut trade for local shops.

John Moss: How councils could boost the housing supply now

A quick and modest change in the regulations would allow local authorities to build more on their own land.

John Moss: Jobs, houses, pensions – the policies we need for the future

News schemes should include shared equity homes reserved for people under 30 years old.

John Moss: A radical Conservative Manifesto must include a pledge to tackle the planning system

The first time most people know a development is happening is when the piling rig arrives.

John Moss: A chance to boost Right to Buy sales

A simpler deal should be offered to councils and more of the proceeds spent on replacement properties.

John Moss: Pay-to-Stay is dead. Long live Pay-to-Stay

When a tenancy is due for renewal councils vary the rent according to the household income.

John Moss: With the CCHQ Survey, a conversation with the voters is more important than “Voting Intention”

An old-fashioned, minimalist approach to information gathering is not enough to keep us properly engaged with the electorate.