The difficulty is supporting families in a way that doesn’t distort their choices.
Posts by James Frayne
James Frayne is Director of Policy and Strategy at Policy Exchange and author of Meet the People, a guide to public opinion.
May’s team have got off to a good start, but as they take stock after conference some early challenges are clearly taking shape.
It would be ambitious – but given Brexit, such ambition is necessary.
Her direct pitch for the provincial English vote mirrors her predecessor’s election-winning insight.
Now that Labour have chosen Corbyn to be their candidate for Prime Minister, it’s the time to start making the fundamental choices between the two parties visible.
When was the last time a politician devoted a speech to making life easier for drivers?
We need an economic speech for ordinary families.
We are allowed to read the most salacious details in the newspapers – why not let us see what goes on for ourselves, in context?
Value for money invites a brutal battle with the industry and may rub voters up the wrong way. What about fairness for recipients?
James Frayne: Boosting high-level apprenticeships would change more lives than a few new selective schools
There’s a good reason why lower middle class voters want improvements to vocational education.
Her relative quiet compares favourably to Cameron’s incessant commentary, but it’s not without cost.
The first in a new series of columns which focus on what Theresa May’s conservatism for “ordinary working people” could look like in practice.
Voters in provincial England are the critical battlefield between the Tories and Labour, and we must be imaginative and bold to earn their loyalty.