In my view, they’d be mad not to make him a defining feature of their campaign. The party should be running a contrast campaign with ‘Corbyn’s Labour’.
Posts by James Frayne
James Frayne is Director of Policy and Strategy at Policy Exchange and author of Meet the People, a guide to public opinion.
James Frayne: Voters would welcome a Brexit deal. But it might harm and not help the Conservatives with working class voters.
Would they actually think that, now Brexit’s done and immigration back under control, that they can return to their natural home in the Labour Party?
Rather than demanding capitalism-is-broken remedies, I have found strong support for measures they recognise will support their employers.
James Frayne: Why a populist programme wouldn’t work for Johnson. Working class voters aren’t values votes.
Middle class hostility to the working class and lower middle class is common, while working class and lower middle class hostility is practically non-existent.
James Frayne: The new Prime Minister won’t triumph on Leave votes alone. Here’s how he can win some Remain supporters over.
The NHS, the environment, childcare: the creative energies of Team Johnson must be poured into new policies for these.
In the absence of counter-arguments, we can’t really be sure what the public thinks about state action on unhealthy lifestyles.
The traditional media environment for Conservatives has deteriorated significantly, while social media encourages egomaniacs and the loudmouths.
MPs and activists should be asking themselves a big question: what is it that made him popular in the first place?
Plus a sixth, less formal, question: are they ridiculous?
These Tory leadership candidates haven’t grasped the scale of the collapse of confidence in their party
No one has a prayer of bringing voters back to the Party if they don’t get on their knees and beg for forgiveness from the electorate.
There are clearly dangers in accepting the terms set out by green activists – who essentially argue that we can only protect the environment by slowing growth.
It is mistaken to believe that the British people are collectively optimistic, happy-go-lucky, and modernity-obsessed – and on the same wavelength as those that are.
James Frayne: Cross-party co-operation over Brexit is initially popular, but it will swiftly sour in practice
Everyone likes the sound of it – so long as they believe it is going to deliver their preferred outcome. Already Tory poll ratings are visibly on the slide.
James Frayne: “Vote for change and Chuka” is laughable. The new party’s candidates come straight out of central casting.
Change UK are not the problem for the Conservatives. Rather, it is their own change narrative is ultimately weak.