We went hard on the risk of a Labour takeover and that Wirral would be a one Party state and on the Liverpool road to ruin.
Too often the process ends up keeping the incumbents happy, but we risk losing elections due to a lack of rigour.
Why shouldn’t councils build the homes needed? We can re-enter the market, using low costs of capital to borrow, and cut out the middleman.
Our message, and our approach to the issues in the cities, needs to be improved.
Discussions with voters, particularly those who remembered the damage done by Militant to our neighbouring authority in Liverpool, confirmed that our message was hitting home.
Only the Conservatives can stop the militants. The Labour Council Leader is stepping down. The Deputy Leader has been deselected.