Three easy ways to communicate the Conservative message to Generation Y.
By 2025, GY and younger will be a competitive proportion of the electorate. We must appeal to them.
Conservatives are not the mouthpiece of the ‘already haves’; we are the party for all those who aspire to have, and to do, and to be.
Politics must adapt to new ways, and fast. In my view it is an obvious and necessary reform to move voting online.
The first piece of a four-part series on Britain, young people, voting, democracy, engagement – and the Conservative Party.
We have not won amongst first time voters in the last five general elections.