New polling from the campaign group British Future reveals the three essential facts anyone planning a campaign on either side of the EU in/out referendum needs to know:
The mission is clear: the hard core supporters on each side are secure, while the number of voters who remain to be convinced is vast. It will take a trusted voice – or at the least not a distrusted voice – to win them over. Please draw your own conclusions as to who that should, or should not, be.