Research shows that investment in the early years of a child’s life is the most effective way to improve his or her long-term life chances.
Cutting the cost of living. Building more houses. Protecting the NHS. Developing skills. A draft of the proposals Hammond should deliver.
With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.
Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?
Embracing this crude Marxist fiction has put the Conservative Party at risk of lasting electoral damage, particularly in London.
For all his manifesto mistakes, his core take is correct. The key people in elections are who he has always said they are: lower middle-class, provincial, home-owning voters.
We must design a conservatism that appeals to both.
There are many seats in London that are also C1/C2 heavy: it is just that they are outer London seats.
C1/C2 voters are hugely important in raw numerical terms. They make up 52 per cent of the electorate in England.
He isn’t perfect – and acclamation isn’t the ideal method. But the Conservatives face a crisis and must take action accordingly.
Other than saying, “the state should stay out of things”, they haven’t had much to say. This must change. They need to set out how they’d do things better.
If she tries to work through populist edicts and diktats, she will fail. And if the Right argues that a few tax cuts for the richest will solve our problems, this will be no better.
Only one per cent of Tory MPs were once manual workers. For a party that considers itself to be the champion of the Just About Managing, this is not good enough.
Those looking to find what she really stands for may one day get an answer. But the point for the here and now is: she seeks to dominate the mainstream.
But the two halves of any putative progressive alliance are divided. The intelligentsia may be against Brexit, but the working class is enthusiastically for it.