It would be easy, but mistaken, to take the path of least resistance and simply re-enact the dated Cameron ‘modernising’ agenda.
Posts Tagged: Middle class
James Frayne: Step one in showing provincial English voters more respect. Clear up this Customs Union mess.
Given that they saved the Party’s bacon, you would expect senior figures to say and do whatever it takes to keep them on side.
James Frayne: Businesses like Pizza Hut and Paperchase are abandoning Middle England, which is a big mistake
Too many corporate communications executives have more in common with left-wing Twitter activists than with their own customers.
With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.
Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?
Embracing this crude Marxist fiction has put the Conservative Party at risk of lasting electoral damage, particularly in London.
For all his manifesto mistakes, his core take is correct. The key people in elections are who he has always said they are: lower middle-class, provincial, home-owning voters.
We must design a conservatism that appeals to both.
There are many seats in London that are also C1/C2 heavy: it is just that they are outer London seats.
James Frayne: Ten key points about the lower middle class, provincial, home-owning voters who decide elections
C1/C2 voters are hugely important in raw numerical terms. They make up 52 per cent of the electorate in England.
He isn’t perfect – and acclamation isn’t the ideal method. But the Conservatives face a crisis and must take action accordingly.
Other than saying, “the state should stay out of things”, they haven’t had much to say. This must change. They need to set out how they’d do things better.
Those looking to find what she really stands for may one day get an answer. But the point for the here and now is: she seeks to dominate the mainstream.
Alex Morton: Pro-immigration. Anti-Small Business. Pro-EU. And anti-Tory. The irresistible rise of the New Professional Class
The core of their beliefs is that elite expertise is preferred and believed superior to messier concepts such as the market or democracy.
The issue is a case study in where power lies in this country.