We went hard on the risk of a Labour takeover and that Wirral would be a one Party state and on the Liverpool road to ruin.
Still far too few Conservative campaigns make effective use of Surveys, VoteSource, Connect Calling and Campaign Toolkit – or of the advice and expertise of our professional and highly effective Area Campaign Managers.
If the Party obtained the councillors in those areas where their vote merited it, it would mean more Tory representatives on the ground, and voters seeing them serving their communities.
Our message here was a notably and noticeably positive one. Did that make it more difficult to get across?
She won by a clear margin in the ballot of London Conservative members – 57 per cent to 43 per cent for Moz Hossain.
Despite the law being absolute with regard to imprints, the police officer writes “the imprint issue was corrected and a compliant version was distributed.”
Whoever is selected by members will have to strike the right balance – securing a high turnout among reliably Conservative voters in reliably Conservative areas, combined with outreach tightly focused on middle-age, middle earners, and topped off by neutralizing Labour’s advantage among highly-educated voters.
Collaboration was key to our success. The competitive political context of Cambridgeshire meant we had a long history of supporting neighbouring associations.
Conservative councils most committed to ambitious climate and clean air action often bucked the trend.
The process we chose to see us through to election day was: back to basics, door knocking, and calling cards.
If we had a more effective Labour Party here, we could have had a very different result. But the fact is we don’t, so we didn’t.
It is all too easy for local candidates to fall into the trap of wasting precious energy engaging in national debates. In reality, people care more about their waste collection and potholes.
The Conservatives need to listen to, and learn from, disillusioned “ordinary” people, if trust and confidence is to be restored.
That means getting litter bins emptied, streets swept, and the grass cut. We also pledged to scrap evening car-park charges.
Whether you are taking part in frequent litter picks or organising community events for pensioners, being a visible member of the community is crucial, if you are to buck the national swing.