The more one thinks about it, the more problematic it becomes.
Activists were asked to trust in a targeting analysis that proved to be based on flawed data and assumptions that were overturned by the manifesto.
On the anniversary of the EU referendum, the party leadership needs an audit of what went wrong this month, and a plan for the Tory future in this Parliament.
Lord Ashcroft’s research suggests where the party performed poorly or badly on June 8: among women, younger voters and Remain supporters.
The Party is damned if she goes quickly, and damned if she doesn’t. And, all the while, the threat of a no confidence challenge hangs over her head.
Today’s choice is between a woman who has grasped the scale and sweep of Brexit, and a man who has spent his entire career cuddling up to Britain’s enemies.
As we write, the Conservatives are still set for a win on Thursday, but there is risk of further slippage – unless key voters can be persuaded that Corbyn will crash the car.
Three easy ways to communicate the Conservative message to Generation Y.
Osborne’s fashion choice of high vis jackets and hard hats reflects a relentless focus on the economy
This no-holds-barred conversation will involve members, activists, digital friends, MPs, councillors and professional staff – and I want all the big questions asked.