But what is this ‘hard work’ of which our politicians speak? Do they in fact, just mean ‘work’ – as in an honest day’s work?
We’ll begin today with a story, which though unverifiable and quite possibly apocryphal nevertheless makes an important point. Many years ago, a number of senior Conservatives met to discuss the Party’s ‘narrative’ – the essential message running through everything it said. The market research people reviewed their latest findings, recommending that the narrative should focus on fairness – […]