With a woof-woof here and a moo-moo there, there is a new Tory focus on our feathered, scaled, winged and four-legged friends.
On the anniversary of the EU referendum, the party leadership needs an audit of what went wrong this month, and a plan for the Tory future in this Parliament.
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It is worth looking at where we were successful, and what went right, in the hope we can replicate that, and secure better success at the next general election.