In addition to the eternal hazards of political life, the digital age means that politicians now run the risk of becoming a meme.
This fate befell Liz Truss after the 2014 Conservative Party Conference, when the then-DEFRA Secretary somewhat awkwardly but enthusiastically delivered what was to become a famous line:
“In December, I’ll be in Beijing, opening up new pork markets.”
But titter ye not, as Frankie Howerd used to say. Oliver Cooper has spotted a line in the latest agricultural export figures which suggests she did rather a good job of it:
“…the value of pork exports to China climbed to £43m – an increase of more than 70%.”
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