Most people believe the main purpose of prison is to punish rather than rehabilitate, and overwhelmingly back tougher sentencing and an end to “early release”.
At best, people don’t think about the issue. But as soon as they do, they overwhelmingly support the ban. A vote would have been hugely damaging.
The idea that those now entering old age somehow had it easy is completely wrong. And so is the myth that they are intolerant and narrow-minded.
Too many corporate communications executives have more in common with left-wing Twitter activists than with their own customers.
Someone has to take control of the Government grid and plot a series of activities designed to reinforce each other and to build a positive narrative.
Gone is the Conservative certainty of reducing taxes to promote businesses’ own investment and growth.
It ought to be focused on those areas that the public really care about and where it can meaningfully offer useful policy ideas.
The allegations are dreadful, and must be dealt with, but the grim truth is that few people will be surprised by them.
The Conservatives’ best chance of a majority is by winning over working class voters – who overwhelmingly and strongly oppose this daft policy.
It’s a mistake to shun the issue either because of Labour’s historic advantage or the controversy around Vote Leave’s spending message.
Targeting stamp duty and tuition fees could be less effective than technical education and the right industrial policy.
The Foreign Secretary has lots going for him, but he might find it very hard indeed to win the prize that he covets.
Raab, Badenoch, Sunak, O’Brien, Eustice, Frazer and Tugendhat should all be more senior and more visible.
With the stakes as high as they are, the Tories need to throw the kitchen sink at the Opposition to drag themselves ahead in the polls.
Do they become the party of the provincial working class and lower middle class? Or do they fight to maintain their status as the party of the affluent middle class?